Hybrid International Workshop on Trends and Challenges in Sales Management

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Faculty: Faculty of Administrative Sciences and Economics
Department: Business and Management
Type of the workshop: International workshop
The workshop in brief: The objectives of the program were to discuss the latest trends of Sales management during Covid-19 and more specifically in the area of the Automotive Industry. During Covid-19 many organizations have faced difficulties to have face-to-face interaction with their customers and found alternatives to stay connected and retain their customers.

Participants: More than 33 participants

Date and time: January 27th, 2022
Place: Education Building, Hall302 | Tishk International University – Erbil

Session topics: 

• The future of sales after COVID-19

• The Trends of sales management in automotive industry

Presenters names and affiliations:

1. Mr. Enzo Graziano Sales Management Expert, Italy

2. Dr Zaid Al-Shareef Brand Manager CHANGAN company, Erbil

Outcome of the workshop:

This workshop successfully achieved with current knowledge and capabilities of marketing organizations and consumers that have taken a significant variation due to the management of information and the digital revolution.