Marketing Strategies and Potential Pitfalls

Faculty: FASE
Department: Business and Management

Type of the workshop: National Workshop

The workshop in brief: Other information about the Event:
• Introducing Bamo Company and General Strategies
• Importance of Market Research for New Products
• Market Funnel Strategy
• Customer Psychology and Purchasing behaviors

Participants: More than 40 participants (Lecturers and students).

Date and time: November 2, 2023, at 14:00 o’clock
Place: Tishk International University Sulaimani

Session topics: 
• Bamo Company.
• Product development strategies.
• Customer behaviors

Presenters names and affiliations:

1. Dr. Hiwa Muhammed, Bamo Company
2. Dr Ahmet Demir, TIU, Business and Management Department

Outcome of the workshop:
The following points have been mentioned and explained in detail;
• Importance of Market Research.
• New Product Development Strategies
• Pitfalls in the Market for the Companies
• Market Segmentation Strategies

These have been briefly explained and discussed through questions from the participants.

Related Links:
workshop link