Faculty: Faculty of Administrative Sciences and Economic
Department: Business and management
Type of the workshop: International Workshop

The workshop in brief:

The workshop brought together academic staff, international participants, and students from the Department of Business and Management, creating a dynamic and intellectually stimulating learning environment. The session focused on practical and contemporary marketing approaches tailored to the needs of small and medium-sized enterprises operating in emerging markets.

Participants: 21 Student and staff

Date and time: 30 October 2025

Place: Tishk International University

Session topics: 

  1. Session 1: SME Growth Through Brand Identity
  2. Session 2: SME Growth Through New Media Marketing

Presenters names and affiliations:

Dr. Khalid Qasemm, Yarmouk University, Irbid, Jordan

Outcome of the workshop:

  • As a result of the workshop, participants were able to:
    • Develop a clearer understanding of how purposeful brand identity contributes to sustainable SME growth.
    • Identify effective new media platforms and marketing techniques applicable to emerging markets.
    • Analyze real-world cases and apply modern marketing strategies to practical business scenarios.
    • Strengthen their ability to link academic concepts with professional marketing practice.
Related Links

International Workshop Highlights Brand Identity and New Media for SME Growth